Before committing a substantial investment in the United
States, companies outside the US require thoroughly grounded strategic planning.
Companies must have up-to-the-moment information about the current US economic
and political environment. They need a look at themselves and an
understanding of how they might perform in the US. Market research and
penetration planning is fundamental. Working closely with the company, Simon
International conducts planning focused first at home and second within the US
context. After supplying the company with complete background and market information,
Simon International introduces company principals to key government officials
and private sector leadership and eases the company into its new US environment.